KIKU Variety Management
„We develop, produce and take charge of high quality and innovative fruits, and formulate the matching strategy.
We support our Partner by our experience and our know-how.
Thus we assure a constant quality in performance and product, for the best of the end consumer.”
Mutants – our commercial varieties:
The family Braun is known since many years for searching and collecting improvements of existing varieties and to test them in the test fields in Girlan. Propagation, distribution and licensing starts from our own mother gardens, including those of our nursery partners.
The aim is to provide the grower with high quality planting material, paying special attention to the internal and external quality.
Those are independent varieties, which are launched in a controlled way onto the market. Through concerted coordination a branded product is build, which is qualitatively homogeneous. The synergy with partner it is particularly important in this context: The market entry will be started in a targeted and controlled manner and each individual market will be professionally managed.
“Club varieties” have brand and variety protection. Growers conclude a cultivation contract and hand their apples over to a licensed trade partner.
This varieties and brands are part of a worldwiede managed system. This means, that the trees are available only for producers of our licensed trade partners.